Brand Standards · v1.0

Twincrest

Everything you need to represent Twincrest with confidence — colors, logo, typography, voice, and the small calls that add up.

Who we are

Precise but warm. Modern but grounded.

Precise but warm

Careful with the words and the work — without ever feeling cold.

Modern but grounded

Contemporary, but never chasing trends.

Smart without showing off

We explain clearly. The cleverness is in the clarity.

The palette

Four colors. One role each.

Navy
#0d1035
Purple
#81499C
Mulberry
#C24599
Cyan
#00B6EF
The typeface

Plus Jakarta Sans. Bold & Regular.

Set body copy at 16px minimum. Sentence case for headings. Bold for emphasis — not italics, not underline.

Aa
How we talk

Write like a person, not a press release.

Questions? brand@twincrest.org